The 1964 Pontiac GTO is the very essence of what American muscle cars are all about. It dominated the market throughout the 1960s and 1970s and was considered to be one of the first mass-produced muscle cars. The GTO blazed the trail for countless future hot rod restoration projects. To this day, it continues to be one of the most influential vehicles ever developed.
Packing a 325 horsepower 389 cubic inch V8, the GTO is a force to be reckoned with. Its three-speed Hurst manual floor shifter, dual exhausts, and sport suspension all gave the GTO unrivaled performance during its heyday. It is so powerful, in fact, that some people simply couldn’t handle it. According to Pontiac, “To be perfectly honest, the GTO is not everyone’s cup of tea. … Its suspension is firm, tuned more to the open road than to wafting gently over bumpy city streets. Its dual exhausts won’t win any prizes for whispering. And, unless you order it with our lazy 3.08 low-ratio rear axle, its gas economy won’t be anything to write home about.”
The 1964 GTO was so popular, in fact, that GM sold 6 times as many cars as predicted within the first six months. Demand far exceeded production capacity, which further added to the mystique of the vehicle. This demand came from a combination of low retail price and rave reviews in magazines. According to Car and Driver, the GTO was “virtually as good as the Ferrari GTO”. This is where Los Angeles car restoration shops like Brauns really shine. There are countless variations of the GTO on the market as hot rod enthusiasts have had decades to improve and upgrade their vehicles. Also, its legacy still lives on today with the recently released GTO models. This is one vehicle that has stood the test of time, and for good reason.
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